# Initial Media Outreach for a Product Launch

By Drew Breunig

Ensuring a great product launch through coordinated media outreach and coverage.

- [ ] Identify target media outlets and journalists who cover similar products or industry
- [ ] Craft a compelling press release highlighting key features and benefits of the new product
- [ ] Create a media list including contact information for targeted journalists and media outlets
- [ ] Personalize pitches and press releases for each media contact, emphasizing relevance to their audience
- [ ] Follow up with media contacts to gauge interest and offer additional information or interviews
- [ ] Schedule demos for interested journalists and influencers
- [ ] Coordinate interviews and media coverage leading up to and following the product launch