{
  "title": "Initial Media Outreach for a Product Launch",
  "description": "Ensuring a great product launch through coordinated media outreach and coverage.",
  "author": "Drew Breunig",
  "steps": [
    {
      "html": "<p>Identify target media outlets and journalists who cover similar products or industry</p>",
      "text": "Identify target media outlets and journalists who cover similar products or industry"
    },
    {
      "html": "<p>Craft a compelling press release highlighting key features and benefits of the new product</p>",
      "text": "Craft a compelling press release highlighting key features and benefits of the new product"
    },
    {
      "html": "<p>Create a media list including contact information for targeted journalists and media outlets</p>",
      "text": "Create a media list including contact information for targeted journalists and media outlets"
    },
    {
      "html": "<p>Personalize pitches and press releases for each media contact, emphasizing relevance to their audience</p>",
      "text": "Personalize pitches and press releases for each media contact, emphasizing relevance to their audience"
    },
    {
      "html": "<p>Follow up with media contacts to gauge interest and offer additional information or interviews</p>",
      "text": "Follow up with media contacts to gauge interest and offer additional information or interviews"
    },
    {
      "html": "<p>Schedule demos for interested journalists and influencers</p>",
      "text": "Schedule demos for interested journalists and influencers"
    },
    {
      "html": "<p>Coordinate interviews and media coverage leading up to and following the product launch</p>",
      "text": "Coordinate interviews and media coverage leading up to and following the product launch"
    }
  ]
}